Agustonic
Mexico
Conceptual proposal finished, never built
2001
Variable
Marín Maydon, Jacobo Cherem and Elias Achar.
Partner (Alejandro Villarreal), Invited partner (Alfredo Acle), Visualizations (Anima)
The project is about a proposal for a new coffee chain concept, whose main idea is to create a flexible, comfortable and unique atmosphere through the use of a cost effective design strategy that can constantly change with the sole use of light boxes and color. The program is divided in the following:
-The space, which is fully painted, including floors, walls and ceilings with a green paint coat.
-The sitting area which is divided into three typologies: tables with chairs, bar with tall chairs and finally, individual, double and triple sofas and armchairs.
-Light boxes which give shape to the Agustonic space and create emotional ambiences and atmospheres by changing their coloring throughout the year. Staff t-shirts would change as well to match the ambience.
-Specially designed shelving units that display the products in a practical yet unique way.
-The service area which is a whole sales spot with cooking bar, cashier and storage.
